“Avista makes video affordable as a tool for businesses and non-profits to effectively communicate their marketing and training messages.”
Video is more cost-effective today
With the rapid increases in computer technology, the cost of video has come down significantly, making it an affordable tool for your organization. For the price of six $500 display ads, you can have a powerful video that works for you every day of the week. Transfer the video to CD-ROM (with affordable, interactive options) or DVD, and your customers and employees can view your message on their office computers. You can also put portions of the video on your website for your customers and prospects to see.
Video makes a better impression:
- Your Message is 70% More Memorable on Video.
- Potential Customers Keep Videos and CDs Longer than Print Brochures.
- Videos Stand Out in Direct Mail, Trade Fairs and as Customer Follow-Up.
Video works for every industry
Avista has produced promotional videos for the homebuilding, construction, healthcare, property management, financial planning, engineering, education and banking industries, as well as for federal, city, and state governments.
"New parents tell us that the video made a big difference in their decision to select our school for their children." Sue Black, Board Member and Project Director
Solomon Schechter Day School
BUSINESS VIDEO APPLICATIONS
Video or CD for Promotional Purposes
- To communicate with clients/customers and referral sources
- At trade fairs
- In print ads — “call for free video.”
- For testimonials from satisfied customers
- Request for Proposal (RFP) — Support for Oral Presentations
- To enhance other oral and Power Point presentations.
"We use Avista for voice-overs for PowerPoint presentations and for our pilot projects including video news and editorial segments for the international energy media. Lisa Witt and her staff are efficient, creative and cooperative. I am pleased to recommend them to anyone needing corporate or personal video editing services." Jane Pelz, Director of Marketing Communications
SCIENTECH, Inc.
"Our firm hired Avista to put together some video testimonials… The videos present our clients and projects in a professional and documentary-like manner… We have used the videos several times and have gotten positive results every time… In fact the quality of the final product exceeded my expectations. We look forward to working with them again." Chris McMahan, Marketing Director
Nims, Calvani & Associates Architects & PlannersCLICK HERE to see a list of selected customers and their promotional videos
Video or CD as a Training & Human Resources Tool
As Human Resources Managers take on increased responsibilities, multi-media can assist them to more effectively manage their time and resources.
- Recruitment - Educate prospective employees about your organization’s requirements and expectations in a way that economizes HR staff resources.
- Orientation/Video Tour - For new and current employees, a motivational overview of the company’s history, mission, values, goals and the key role that staff play in the company’s success.
- Training - Organizations that conduct any type of training (benefits, civil rights) can have sessions videotaped. The benefits of this one-time investment are:
- New staff trained on-demand,
- HR staff can expand the reach of their training while freeing up their time,
- Video can serve as a backup or refresher course.
- Teaching/Instruction - Use video as a teaching tool to improve staff performance. Great for critique of public speaking and evaluation of instruction or counseling techniques.
- Demonstration - For “How To” purposes. Demonstrate how to utilize your product or service. Video/CD can be sold or included as a companion to an instruction manual.
- Uniform Presentation - Volunteer and other organizations can standardize instructional information, facilitating a more consistent message from a diverse group of individuals.
"The Avista staff were professional, friendly and open to our suggestions…
Avista was truly interested in making a video [that] worked for TriCore, not trying to fit us into their predetermined ideas of what a corporate video should be. Avista placed a high value on quality and accuracy…
The final products are truly something we at TriCore take great pride in showing to our existing and potential employees."Terri Stewart, Vice President Marketing/Business Development
TriCore Reference Laboratories
Video or CD for Education
Organizations use education videos for:
- New Clients & their Families: Homebuilders, hospitals, and nursing homes have found the video or CD format particularly useful as they educate and reassure customers about the “next steps” in whatever process they have embarked upon.
"Thanks for the videos and CDs you created for our two senior living facilities, Westwind House Assisted Living and Hereford Care Center. I found them to be very professional and great marketing tools for both our referral sources and prospects. So thanks again, Avista Video!" Chuck Patterson, Regional Director
Quilted Care, LLCCLICK HERE to see a list of selected customers and their educational and training videos
Video Slideshow
If you have a PowerPoint presentation and want it available LIVE 24/7. Just give us your PPT slides and do an on-camera introduction and close. You provide the script, slides, and talent (for on-camera or voice-over narration).
Corporate Histories
For a significant anniversary, companies often document the origin of their business as a way to celebrate their achievements, pay tribute to their employees and demonstrate that their company started out with humble roots.
Avista worked with D.R. Horton Homes, Inc. on a video to celebrate its fifth anniversary and five years of astounding growth, and to pay tribute to its employees for their role in the company’s success. On the tenth anniversary of Sivage Thomas Homes, Avista produced a business history and tribute to owners Dave and Ellie Sivage.
"Avista has done several projects for (us), including a corporate history ... and several photo histories ... Their approach was professional, and they were flexible with all of our needs. The videos were inspirational and our staff just loved them!" Mark Ferguson, President
D.R. Horton Homes, New Mexico
Corporate Events and Conferences
The events we cover are as varied as our clients’ imaginations, and can also be used in promotional videos and television commercials. We’ve documented:
- Public Service Company of New Mexico’s 75th Anniversary Celebration;
- The Grand Openings of the Albuquerque Jewish Community Center and the National Hispanic Cultural Center;
- Taping of speeches and seminars for APS, Breadbury Stamm Construction, and the Jewish Federation of Greater Albuquerque;
- The New Mexico Symphony Orchestra’s Senorita Ball;
- The Albuquerque Youth Symphony Orchestra reunion, and –
- Dance recitals for Sandra's School of Dance, National Institute of Flamenco Dance, Jam's Voice Studio, Center Stage Dance Studio, and Sandia Preparatory School’s Performing Arts Program – to name just a few.
"The videos for the National Hispanic Cultural Center helped us secure an appropriation from the Legislature and other funding from private sources for the Center’s next building phase." Ed Lujan, Board Chairman
National Hispanic Cultural Center of New Mexico
Let Avista script your :15 or :30 spot:
- In studio or on location
- Fast turnaround and delivery to local TV stations in their preferred format.
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